Lucid Podcast Advertising · Pricing

Your next audience.
Your way to reach them.

Choose a monthly plan or pay as your ad is delivered. We handle the audio, relevant podcast placements and reporting.

For businesses reaching customers and podcasters growing their shows. All prices are in USD.

Fixed monthly plans

Know your budget.
Know your allocation.

Pay upfront for a set number of ad listens each month. Your plan renews monthly until you cancel future renewals.

Monthly 4,000

$97
USD per month
4,000 ad listens

Included in each monthly allocation.

Choose your plan ↗

Monthly 8,000

$175
USD per month
8,000 ad listens

Included in each monthly allocation.

Choose your plan ↗

Monthly 15,000

$300
USD per month
15,000 ad listens

Included in each monthly allocation.

Choose your plan ↗

Ad listens measure delivery of your advertisement inside podcasts. They do not guarantee unique listeners, new podcast followers, website visits or sales. Select your preferred plan at the end of campaign setup.

Pay per delivery

Set your budget.
Stay in control.

Choose an average daily budget and see your estimated monthly ad listens before you launch. Pay for validated delivery as it happens.

Choose your daily budget ↗
  • No upfront delivery payment.
  • Pause your campaign and resume when you’re ready.
  • Pay for ad listens already delivered, including any balance due when you pause.
  • Daily budgets start at $5 USD. Monthly listen figures are estimates, not guaranteed totals.
  • Audio production, matched placements and reporting are included.
Included either way

Podcast advertising.
All taken care of.

  • Your audio ad. Script, voiceover, music and final mix, or suitable finished audio you supply.
  • Your approval. Hear and approve your ad before it goes live.
  • Relevant podcasts. Matching and managed placements based on audience and topic fit.
  • Clear reporting. Delivered ad listens and campaign progress in your dashboard.
  • Tracked show-note links. A link at the top of show notes on supported placements.
  • Measurable response. Link clicks and click-through rate where tracking is supported.
Before you get started

Good questions.
Clear answers.

What’s the difference between the two options?

A monthly plan is a recurring subscription, paid upfront for a set ad-listen allocation. With pay per delivery, you choose a daily budget and are billed for validated delivery as it happens. You select the option that suits you at the end of onboarding.

Are ad listens the same as new listeners or customers?

No. An ad listen measures delivery of your advertisement inside a podcast. Someone may hear your ad more than once. Lucid reports delivery and supported link activity separately from new followers, leads or purchases, which are not guaranteed.

Can Lucid create my ad?

Yes. Script, voiceover, music and final mixing are included. You approve the finished ad before launch. You can also supply suitable finished audio.

Can I pause or cancel?

Pay-per-delivery campaigns can be paused and resumed from your dashboard. You remain responsible for validated delivery already completed. Fixed monthly plans are paid upfront and renew monthly; cancelling future renewals is different from pausing a pay-per-delivery campaign.

How does link tracking work?

On supported placements, Lucid adds a tracked link at the top of episode show notes. Your reporting includes link clicks and click-through rate. A click shows interest, not proof of a new follower or sale. Listeners who search for you separately may not appear in tracked clicks.

Which podcasts will my ad run in?

Tell us about your business or show and the audience you want to reach. Lucid selects relevant podcast placements based on audience fit and available inventory. Your campaign reporting shows the placements used.

Still have a question? Talk to Lucid ↗

Built from experience.

Lucid Podcast Advertising was founded by Reuben Bester after nearly ten years at We Edit Podcasts, working in audio editing, operations and sales. Lucid brings that production experience to managed podcast advertising for businesses and growing shows.

Meet Reuben on LinkedIn ↗