GROW WITH LUCID

Your next listeners.
Already listening.

Introduce your show inside podcasts they already love.
One great promo. Relevant placements. All handled by Lucid.

From $97/month. Promo production included. Keep your current host or bring your show to Lucid.

Grow your podcastTHE LUCID APPROACHIllustrative preview
01 / YOUR PROMO02 / RELEVANT PODCASTS
AD
→
UnCeiling You podcast artworkMaine Responder podcast artworkWomen in the Middle podcast artworkGEB America podcast artwork
AUDIENCE FITRELEVANT TOPICSMANAGED PLACEMENTS
Real podcast artwork. Example journey. Specific placements are not guaranteed.
Promo production included
Matched podcast placements
Clear delivery reporting

YOUR SHOW. A WIDER WORLD.

You keep creating.
We make introductions.

Podcast advertising, made simple. From your first brief to your next placement, Lucid takes care of the moving parts.

01

Tell us about your show.

Share your podcast and the people you want to reach. Choose a monthly package that fits your next step.

02

Make a great introduction.

Lucid creates your promo, or you supply your own. Review and approve the finished audio before it runs.

03

Meet your next audience.

We place your promo in relevant podcasts, manage delivery and show your campaign progress in your dashboard.

MORE THAN A CATEGORY MATCH

The right context.
A better introduction.

Two podcasts can share a category and speak to completely different people. Lucid looks deeper to find where your show belongs.

We consider your RSS description, recent episodes and intended audience, then assess listener and editorial overlap across eligible podcasts.

  • Audience interests and relevant topics
  • Tone, format and listening context
  • Geography and campaign fit

Our team selects from available inventory. A match is an opportunity for discovery, not a promise of new followers or a specific podcast placement.

Finding the overlapIllustrative example
The Mid-Career GPS podcast artwork
THE SHOW TO PROMOTE

The Mid-Career GPS

Career clarity. Leadership. What comes next.

Career growthLeadershipProfessional confidence
Shared interests. Relevant conversations.↓
UnCeiling You podcast artwork
Potential audience overlap

UnCeiling You

Leadership, sustainable performance and professional growth.

Example only. Actual matches depend on your podcast and available campaigns.

YOUR SHOW. YOUR SOUND.

A little audio.
A lasting introduction.

Script, voiceover, music and a finished mix are included. Hear three real podcast promos created by Lucid.

UnCeiling You podcast artwork
CREATED BY LUCID

UnCeiling You

with Natalie Luke, PhD

Women in the Middle podcast artwork
CREATED BY LUCID

Women in the Middle

with Suzy Rosenstein

Rooted & Real podcast artwork
CREATED BY LUCID

Rooted & Real

with Keenan Crowley

Already have a promo?

Upload an MP3 or WAV. Around 30 seconds is recommended; the system accepts up to 60 seconds.

You get the final say.

Approve your finished promo before Lucid starts its placements.

FROM HEARING YOUR PROMO TO FINDING YOUR SHOW

Make curiosity
easy to follow.

A clear invitation in your promo. A simple listening link. Your show, ready to discover in the app they already use.

YOUR PROMO
01 / HEAR

Your story catches an ear.

Your promo plays in a relevant podcast and invites interested listeners to find your show.

EPISODE NOTESDiscover your next favourite podcast.Listen to the show →
02 / EXPLORE

One link. A clear next step.

On supported placements, a tracked link in the show notes opens your podcast’s listening page.

Your podcastApple Podcasts →Spotify →
03 / LISTEN

Their app. Your podcast.

They choose an available platform, open your show and decide whether to listen or follow.

Show-note links and tracking depend on placement support. App opening depends on the listener’s device. Clicks are not confirmed follows or subscriptions.

YOUR CAMPAIGN, AT A GLANCEIllustrative data
6,000of 8,000 allocated promo listens
Validated delivery75%
Brief savedPromo approvedDelivering
Promo listensPlacementsSupported link activity

Example campaign view, not a forecast or a live result.

A CLEAR VIEW OF YOUR CAMPAIGN

Know what’s running.
See what’s delivered.

Follow validated promo listens, podcast placements and supported show-note link activity from your dashboard.

  • See progress against your paid delivery
  • Keep track of the shows carrying your promo
  • Manage your subscription and future renewals

Promo listens count delivery of your advertisement. They may include repeat listeners and do not represent guaranteed new listeners, downloads or followers for your show.

ONE MONTHLY PACKAGE. THE WHOLE CAMPAIGN.

Choose your next
step forward.

Fixed monthly packages for podcasts hosted anywhere. No minimum download requirement to advertise.

Minimum

A first step into podcast advertising.

$97USD / month
4,000 promo listens per paid month
  • Promo production included
  • Relevant podcast placements
  • Managed campaign delivery
  • Campaign reporting
Choose Minimum

Growth

A bigger push for your next chapter.

$300USD / month
15,000 promo listens per paid month
  • Promo production included
  • Relevant podcast placements
  • Managed campaign delivery
  • Campaign reporting
Choose Growth

Prices in USD, billed upfront each month. Subscriptions renew until cancelled. Cancel future renewals from your dashboard. Already-paid delivery remains available, and unfinished delivery carries forward. Promo listens are ad delivery, not guaranteed unique listeners or new followers.

A home for your show. And a plan to grow.

Starting a podcast or ready to move? Lucid’s hosting + growth bundles bring hosting and these advertising tiers into one Studio, from $97/month. Already a hosting customer? Open your show’s Advertise tab.

Regular hosting bundles begin with a seven-day trial and require a card. Advertising starts after payment and campaign approval.

Explore hosting bundles

BEFORE YOUR NEXT AUDIENCE

Good questions.
Clear answers.

The details on your promo, your package and getting your show heard.

Talk to the Lucid team
Do I need to host with Lucid?

No. These growth packages work while you keep your current host. If you want hosting too, choose a hosting + growth bundle during Lucid signup. If you already host with us, manage advertising from your show’s Advertise tab.

Does my podcast need a minimum audience?

There is no minimum download requirement to advertise. Your podcast should be published and publicly available, with a clear audience and a place for people to listen and follow. New shows can prepare their campaign before launch.

What exactly is a promo listen?

A validated listen to your advertisement inside another podcast. It is not a new stream of your own show, a unique person, a follower or a subscriber. Repeat listeners may be included. Those later outcomes are not guaranteed.

Which podcasts will carry my promo?

Lucid reviews your show and audience, then selects relevant placements from available inventory. We consider recent episodes, listener interests and editorial fit. Specific named podcasts are not guaranteed.

Can I upload my own promo?

Yes. Supply an MP3 or WAV, ideally around 30 seconds and no longer than 60 seconds. We review the audio for the campaign. If you prefer, Lucid creates the script, voiceover, music and final mix as part of your package.

When will my campaign begin?

After payment, your approval of the promo and campaign readiness, Lucid arranges suitable placements. We aim to launch approved campaigns within 48 hours, subject to inventory. Delivery runs in scheduled flights; unfinished paid delivery carries forward.

How does cancellation work?

The standalone advertising packages are billed upfront each month and renew until you cancel future renewals. Manage this in your dashboard. Already-paid delivery and your reporting remain available, and unfinished paid delivery carries forward.

Can I earn from ads while promoting my own show?

Yes, if your podcast qualifies for monetization. Advertising introduces your show to other audiences; monetization lets suitable campaigns run in your show. They are separate services with separate eligibility and reporting. Explore monetization.

GIVE YOUR SHOW ITS NEXT INTRODUCTION

They already love podcasts.
Help them discover yours.

Your show. A thoughtful introduction.
A little more possibility with Lucid.

Let’s grow your podcast