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lucid
Podcast advertising for businesses

Your next customer
is already
listening.

Meet the people your business is for, inside the podcasts they choose. We create your audio ad, find relevant audiences and manage your campaign.

Choose my campaignHear our ad examples

Your message. Relevant audiences. The details handled.

THE RIGHT PEOPLE COME FIRST
You bring the offer.We find
the audience.
Relevant conversations.A real introduction.
Audio-ad production includedYou approve the ad before launchOnce-off or monthly campaigns
Start with the customer

The people matter.
The podcast connects them.

A category is only a starting point. We look for the interests, needs and conversations that make your offer relevant.

Tell us about your business, your website and your ideal customer. We assess audience and topic overlap across available podcasts, then select suitable placements.

  • Your offer and the problem it solves
  • Listener interests and relevant conversations
  • Geography, context and available inventory

The aim is a thoughtful introduction to the right audience. Placement availability and audience fit are reviewed before campaign activation.

Finding the connectionExample brief
The business

Leadership tools
for growing teams.

For founders, managers and people building a better workplace.

LeadershipCareer growthBuilding teams
Shared interests. A reason to listen.
UnCeiling You podcast artwork
UnCeiling YouLeadership, performance and professional growth.

Illustrative audience overlap. Specific shows and campaign results are not guaranteed.

Podcast advertising, handled

You run the business.
We make the introduction.

A clear brief, a professionally produced audio ad and someone taking care of the campaign.

01

Tell us who you want to reach

Choose a package and share your offer, ideal customer and destination page. We use your brief to assess suitable audiences.

02

Approve your audio ad

We write and produce the ad, including voiceover, music and mix. You approve it before launch, or supply your own finished audio.

03

Follow your campaign

We manage placements and agreed ad delivery. See your campaign progress and the podcasts carrying your ad in your dashboard.

Give your offer a voice

A message made
to be heard.

Script, voiceover, music and a finished mix are included. Hear three independent concept ads created by Lucid.

Independent concept ad
StripeFinancial technology
0:00
Calm · Intelligent · AssuredPress play to listen
Independent concept ad
NikeSport and performance
0:00
Focused · Intimate · MotivationalPress play to listen
Independent concept ad
ShopifyCommerce platform
0:00
Optimistic · Energetic · AmbitiousPress play to listen

Independent concept ads for demonstration. Lucid is not affiliated with, commissioned by or endorsed by Stripe, Nike or Shopify. Brand names belong to their respective owners.

Your approval comes first.

Review the finished message before Lucid starts its placements.

Already have an ad?

Supply your own MP3 or WAV. Around 30 seconds is recommended; up to 60 seconds is accepted.

A clear offer. A clear starting point.

Make your business
part of the conversation.

One focused campaign or an ongoing presence. Choose the ad-impression allocation that fits your budget. We handle creative and placements.

Monthly subscription. Save 20% compared with a once-off campaign.

Monthly campaign

Presence

A consistent first introduction.

$150/ month
5,000 ad impressionsper monthly campaign cycle
  • A produced audio ad
  • Relevant podcast placements
  • Show-note links where supported
  • Campaign delivery and placements
Choose Presence
Build your momentumMonthly campaign

Momentum

More room to find your people.

$399/ month
15,000 ad impressionsper monthly campaign cycle
  • A produced audio ad
  • Relevant podcast placements
  • Show-note links where supported
  • Campaign delivery and placements
Choose Momentum
Monthly campaign

Reach

A broader introduction to your business.

$699/ month
30,000 ad impressionsper monthly campaign cycle
  • A produced audio ad
  • Relevant podcast placements
  • Show-note links where supported
  • Campaign delivery and placements
Choose Reach

Prices in USD, billed upfront monthly. Cancel future renewals in your dashboard. Unfinished paid delivery carries forward. Ad impressions measure recorded ad delivery and may include repeat listeners. They are not guaranteed unique people, completed listens, enquiries or sales.

Your campaign, in view

Clear progress.
All in your Studio.

See how your campaign delivery is progressing and which podcasts your ad is placed in. Your campaign and placements, together at a glance.

lucidstudio
Dashboard preview
YOUR BUSINESS, INTRODUCED

Your business campaign.

Your audience. Your campaign.

Campaign active
Campaign deliveryCurrent campaign
9,450 / 15,000 ad impressions
63% delivered
5,550 ad impressions remainingDelivery in progress
Your placements3 podcast shows
  • The Next ChapterIdeas, careers & what comes next
    Active
    4,200ad impressions
  • Everyday AmbitionBusiness & personal growth
    Active
    3,150ad impressions
  • Good QuestionsConversations that move us forward
    Active
    2,100ad impressions
Illustrative dashboard with fictional shows and sample delivery figures. Your Studio displays your own campaign and placements. Ad impressions can include repeat listeners.
From hearing you to finding you

A clear next step.
Your own destination.

Your ad introduces the offer. A link in the placement episode’s show notes helps interested listeners find your business.

Send them to your website, product page or campaign landing page. Show-note links are included where the placement supports them.

Use your own website analytics, enquiry forms or checkout to assess business outcomes. Lucid reports campaign delivery and placements.

Example episode notes

A conversation worth
coming back to.

Discover the business featured in this episode.

Explore your offer
One clear link to the destination you provide.
Elite host-read sponsorships

Their voice.
Your message.
A deeper introduction.

For brands ready for a bespoke campaign with established podcasters. We coordinate the brief, publisher approval and production with their team.

Explore Elite sponsorships
PERSONALLY PLANNED. INDIVIDUALLY AGREED.From $2,000

Campaign pricing depends on the shows, integrations, reach and production agreed in your proposal.

  • Host-read integrations
  • Audience-led show selection
  • Publisher and advertiser approval
  • Audio, video and show-note scope agreed upfront
Reuben Bester, founder of LucidREUBEN BESTER · FOUNDER, LUCID
A person behind the partnership

Built on experience.
Run like a partnership.

10years in podcast production,
operations and sales

Lucid is founded and led by Reuben Bester. A decade working across the creative and commercial sides of podcasting shapes how we approach every campaign.

Good production matters. So does the right audience, a thoughtful introduction and someone taking care of the details. That is the business we are building.

Reuben BesterFounder, Lucid
Talk about your campaign
Before we make the introduction

Good questions.
Clear answers.

How much does a campaign cost?

Monthly packages are Presence at $150 for 5,000 ad impressions, Momentum at $399 for 15,000, and Reach at $699 for 30,000. Once-off campaigns are $189, $499 and $879 for the same respective allocations. All prices are USD, paid upfront. Audio production and managed placements are included.

Can I run a campaign without a subscription?

Yes. Select Once-off above to pay once for your chosen allocation, with no automatic renewal. Monthly subscriptions save approximately 20% compared with the equivalent once-off campaign and renew until you cancel future renewals.

What is an ad impression?

An ad impression is a recorded eligible delivery of your advertisement. It may include repeat listeners and does not prove that someone completed the ad. Impressions are not guaranteed unique people, website visits, leads or sales.

Which podcasts will carry my ad?

We assess your offer, ideal customer, audience interests and available inventory to select suitable placements. Specific shows are not guaranteed in the packaged service. Your dashboard shows your placements and delivery progress.

Do I need to make the audio ad?

No. Lucid writes and produces your ad, including voiceover, music and the finished mix. You approve it before launch. You can also supply a suitable MP3 or WAV.

Are these host-read ads?

The packages above use produced audio advertising. Bespoke host-read sponsorships are arranged separately through Lucid Elite, with the shows, creative, publishing and reporting agreed in a proposal.

Where do interested listeners go?

Your ad can direct people to your website or campaign page. On supported placements, we add your destination link to the placement episode’s show notes. Use your own website analytics, forms or checkout to assess enquiries and sales.

What happens after I pay?

Lucid reviews your brief, prepares or checks the audio and arranges suitable placements. Delivery starts after payment verification, creative approval and campaign activation. Unfinished paid delivery carries forward; cancelling future renewals does not remove your paid allocation.

Your audience is out there.
Let’s make the introduction.

Bring your offer. We will help it find the right company.

Choose my campaign