PODCAST ADVERTISING FOR MODERN BRANDS

Your Next Customer Isn't Scrolling. They're Listening.

Launch targeted audio campaigns across established podcasts with guaranteed listens, relevant show matching and clear campaign reporting.

Start Campaign → Hear Example Ads

1 Million+ Combined monthly downloads

Guaranteed Campaign listens

From $349 Launch a campaign

Manual podcast matching Clear delivery reporting Audio production available

CHOOSE AN AD EXAMPLE

NOW SELECTED 25–30 SECOND AD

SaaS Company

A direct B2B software ad created to reach founders, sales teams and business decision makers.

0:000:25

AUDIENCEFounders & sales teams

STYLEConfident & direct

GOALProduct interest

✓ Illustrative creative produced to demonstrate different campaign styles.

Like what you hear?Lucid can help script and produce your podcast ad.

Create My Campaign →

✓

Guaranteed delivery

Your campaign keeps running until every purchased listen has been delivered.

DELIVERY ASSURED

◎

Hands-on matching

Lucid selects appropriate shows based on your audience, category and campaign goals.

MANAGED BY LUCID

↗

Clear reporting

Follow delivered listens, podcast placements and campaign progress from launch to completion.

PROGRESS VISIBLE

◖

Creative support

Bring your finished advertisement or have Lucid help script and produce one for you.

PRODUCTION AVAILABLE

EXAMPLE CAMPAIGN REPORT

Campaign delivery

DELIVERING

18,420 of 25,000 listens delivered 74%

ACTIVE PLACEMENTS 2

DELIVERY STATUS On track

REPORTING Updated

RECENT DELIVERY LAST 7 DAYS

i Illustrative report showing the campaign information Lucid provides.

✓

A managed campaign from start to finish.

You choose the reach. Lucid coordinates matching, delivery and reporting.

Campaigns from $349 Guaranteed listens Production available

View Packages →

Current placements include daily news and talk programming reaching more than 425K monthly downloads.

ONE-TIME CAMPAIGNS Need a larger concentrated push?

Choose a guaranteed reach package for launches, promotions and broader campaign goals.

01 BEST FOR TESTING

Launch

Start with a focused campaign and validate podcast advertising for your brand.

$349 one-time campaign

10,000Guaranteed listens

$34.90Effective CPM

✓ Relevant podcast matching
✓ Campaign delivery reporting
✓ Runs until all listens are delivered
✓ Audio production available

Choose Launch →

Growth

Reach more listeners at a lower CPM with our most popular campaign package.

$699 one-time campaign

25,000Guaranteed listens

$27.96Effective CPM

SAVE $173.50

✓ Relevant podcast matching
✓ Campaign delivery reporting
✓ Runs until all listens are delivered
✓ Priority campaign support

Choose Growth →

03 BEST VALUE

Scale

Maximize campaign reach with Lucid's lowest effective cost per thousand listens.

$1,299 one-time campaign

50,000Guaranteed listens

$25.98Effective CPM

SAVE $446

✓ Relevant podcast matching
✓ Campaign delivery reporting
✓ Runs until all listens are delivered
✓ Priority campaign support

Choose Scale →

✓

Every listen is guaranteed. Your campaign continues running until the purchased delivery target is reached.

Manual matching Clear reporting Production available

Need more than 50,000 listens? Let's build a custom campaign around your audience and goals.

Talk to Lucid →

MONTHLY BEST FOR CONSISTENCY

ONGOING PODCAST ADVERTISING

Always On for Business

Keep your business in front of fresh podcast listeners every month without rebuilding the campaign each time.

$149 USD
per month

GUARANTEED EACH PAID MONTH 5,000 listens A new allocation begins after every successful monthly payment.

✓ Audio ad creation included
✓ Relevant podcast matching
✓ Lucid-managed placements
✓ Monthly delivery reporting
✓ No setup fee
✓ Cancel anytime

See Always On for Business → Simple recurring delivery for an ongoing business presence.

01 YOUR INPUT

✦

Tell us about your campaign

Share what you are promoting, who you want to reach and what a successful campaign looks like.

✓ Target audience
✓ Preferred category and country
✓ Campaign objective

02 CREATIVE

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Provide or produce your ad

Send us your finished podcast ad, or choose Lucid production support during campaign setup.

✓ Use your existing audio
✓ AI voiceover available
✓ Human production available

03 LUCID MANAGED

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We match and schedule

Lucid reviews your brief and selects suitable podcasts based on audience relevance and campaign goals.

✓ Hands-on podcast matching
✓ Placement coordination
✓ Campaign scheduling

04 DELIVERY

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Launch, track and complete

Your campaign launches across matched shows and continues until every purchased listen is delivered.

✓ Delivery progress
✓ Podcast placement reporting
✓ Guaranteed listen target

✓

You always know what happens next.

Lucid manages the operational work and keeps you informed as your campaign moves from setup to completion.

✓ Brief received Matching shows Campaign live

Start Your Campaign →

Most campaigns begin launching within a few business days after payment, creative approval and campaign review.

FOUNDER OF LUCID

INDUSTRY EXPERIENCE Nearly 10 years

Working across podcast production, operations, growth and sales.

ABOUT THE FOUNDER

Built from experience on both sides of podcasting.

Lucid was founded by Reuben Bester after nearly ten years of helping creators and businesses produce, grow and monetize audio content.

Working across podcast production, operations and sales exposed the same problem from both directions. Podcasters needed a simpler way to earn from their audiences, while advertisers needed an easier way to reach relevant listeners without negotiating with individual shows.

Lucid connects those needs through hands-on campaign matching, clear delivery and a growing network of independent podcasts.

“
Podcast advertising should be easier for brands to buy and easier for creators to earn from.

10 Podcast experience

Nearly a decade working directly in audio.

2 Both sides understood

Built for advertisers and podcast creators.

1 One clear goal

Make podcast advertising simpler.

Connect on LinkedIn ↗ Talk to Lucid

FREQUENTLY ASKED QUESTIONS

Clear answers before you launch.

Everything you need to know about podcast matching, guaranteed delivery, creative production and campaign reporting.

Still have a question?

Tell us what you are planning and we will help you choose the right next step.

Talk to Lucid →

Guaranteed delivery One-time campaign pricing Hands-on support

01 How do you choose which podcasts my ads appear on?

Every campaign is reviewed manually based on your industry, target audience, preferred categories, target country and campaign goals. Lucid prioritizes audience relevance and will confirm whether suitable placements are available before scheduling your campaign.

02 Are my campaign listens guaranteed?

Yes. Each package includes a guaranteed delivery target. If your campaign has not reached the purchased number of listens, it continues running until that target is delivered.

03 Do I need my own podcast advertisement?

No. You can upload a finished podcast ad at no extra production cost. If you need creative support, AI voiceover and premium human voiceover production can be added during campaign setup.

04 When will my campaign launch?

Most campaigns begin launching within a few business days after payment, campaign review and creative approval. Timing can vary depending on podcast availability and your targeting requirements.

05 Can I target specific categories or countries?

You can provide your preferred podcast categories, target country and audience during campaign setup. Lucid will review current inventory and confirm the most relevant placements available for your brief.

06 What campaign reporting will I receive?

Your reporting includes delivered listens, podcast placements and campaign progress. This gives you a clear view of delivery from launch through to completion.

07 Is the campaign price a one-time payment?

Yes. The listed package price is a one-time campaign payment, not a subscription. Optional audio production is priced separately if you choose to add it.

08 Can Lucid build a campaign larger than 50,000 listens?

Yes. Contact Lucid with your target audience, required reach and campaign goals. We will review available inventory and build a custom campaign if we can support the brief.