CEO Chief Executives

Business decision makers

CMO Marketing Leaders

Control advertising budgets

FOUNDER Company Founders

Building growing businesses

BUYER Product Buyers

Researching new solutions

PODCAST ADVERTISING FOR MODERN BRANDS

Your Next Customer Isn't Scrolling. They're Listening.

Reach highly engaged podcast audiences through relevant audio advertising. Skip the crowded feed and place your brand inside the content your customers already trust.

Start Campaign → How It Works

Reach decision makers through trusted audio

HEAR THE DIFFERENCE

Stop paying for people to scroll past you.

Brands are spending thousands fighting for attention on Meta, Facebook and Instagram. Lucid places your message inside trusted podcast content people actually choose to listen to.

NOW Crowded feeds. Quick scrolls. Low attention.

NEW Audio ads. Engaged listeners. Better recall.

EXAMPLE CAMPAIGNS

SaaS Company

A B2B software ad designed to reach founders, sales teams and business decision makers.

30 second ad placement · Played inside matched podcasts

The old way is crowded.
The new way is listened to.

Meta, Facebook and Instagram are crowded, fast-scrolling feeds where attention disappears in seconds. Podcast advertising puts your brand inside trusted audio content people actively choose to listen to.

NOW

Crowded social feeds

Your brand is fighting for attention between memes, reels, competitors, comments and endless scrolling.

NEW

Actual audio attention

Podcast listeners are already engaged, focused and spending real time with content they trust.

WHY IT WORKS

Stronger brand recall

Audio ads are heard in a more focused environment, giving your brand a better chance to be remembered.

CAMPAIGN PACKAGES

Choose Your Podcast Ad Campaign

Guaranteed podcast listens, matched placements and campaign reporting. Start small, scale when it works.

Launch

10,000 Guaranteed listens

$350 Campaign Investment

Standard Rate

Ideal for testing podcast advertising and validating your offer.

✓ Targeted podcast placements
✓ Campaign performance reporting
✓ Fast campaign launch
✓ Reach engaged listeners

Start Campaign

Growth

25,000 Guaranteed listens

$800 Campaign Investment

Save $75

Our most popular package for brands ready to reach more listeners.

✓ Lower effective CPM
✓ Priority podcast placements
✓ Detailed campaign reporting
✓ Increased audience reach

Start Campaign

Scale

50,000 Guaranteed listens

$1,450 Campaign Investment

Save $300

Maximum reach with the best value pricing and lowest CPM.

✓ Best value CPM
✓ Premium podcast placements
✓ Highest campaign reach
✓ Priority campaign support

Start Campaign

FOR ADVERTISERS

Launch Podcast Ads Without Figuring It All Out Yourself.

Whether you're promoting a brand, product, service, or podcast, Lucid helps you reach relevant listeners inside shows they already trust.

STEP 01

Tell Us About Your Campaign

Tell us who you want to reach, what you're promoting, and what a successful campaign looks like.

STEP 02

We'll Produce Your Ad

Need audio? We'll help with script, voiceover, and production so your ad sounds polished.

STEP 03

We Match Relevant Podcasts

Your campaign is placed inside shows with audiences aligned to your niche, category, and goals.

STEP 04

Launch & Measure

Your campaign runs until your guaranteed listens are delivered, with clear reporting along the way.

Start Your Campaign →

AD CREATIVE OPTIONS

Don't Have A Podcast Ad Yet?

No problem. Lucid can help you create a ready-to-run podcast ad before your campaign goes live.

Choose a premium human voiceover for a polished brand sound, or use our faster AI voiceover option to test your campaign with a lower upfront cost.

Choose Campaign →

Premium

🎙️

Human Voiceover

$499

Professional voiceover talent
Script refinement
Studio-quality production
Ready-to-run ad file

Fast Test

✨

AI Voiceover

$25

AI-generated voiceover
Basic script cleanup
Fast turnaround
Great for testing campaigns

Pricing

Simple, Transparent Pricing

One platform fee. Usage based billing that scales with your business.

Revsense Platform

R2450

/month

No usage fees for most businesses.
Usage fees only apply once you process over R200,000 per month.

Variable card billing

Usage based and event based charging

Paystack integration

Paystack supported cards

Start Billing Smarter

Revsense Platform

R24,500

/year

Save 2 Months

No usage fees for most businesses.
Usage fees only apply once you process over R200,000 per month.

Variable card billing

Usage based and event based charging

Paystack integration

Paystack supported cards

Start Billing Smarter

Founder of Lucid

ABOUT THE FOUNDER

Built By Someone Who Has Spent A Decade In Podcasting.

Lucid was founded by Reuben Bester, a podcast industry professional with nearly ten years of experience helping creators and businesses produce, grow and monetize audio content.

After working across podcast production, operations and sales, Reuben saw the same problem from both sides. Podcasters needed a simpler way to earn from their audiences, while advertisers needed an easier way to reach highly engaged listeners without negotiating with individual shows.

Lucid was created to connect those two sides through relevant, measurable podcast advertising that works for independent creators and modern brands.

10 Years Podcast industry experience

300+ Podcasters in the Lucid network

One Goal Make podcast advertising simpler

Connect With Reuben On LinkedIn

Questions? We’ve got answers.

Every campaign is matched manually based on your industry, target audience, preferred podcast categories, and campaign goals. We prioritize audience relevance over sheer download numbers.

Yes. Every package includes guaranteed listener impressions. If your campaign hasn't reached the purchased number of listens, we continue running it until your delivery target is met.

No. If you already have a professionally produced podcast ad, we'll use it. If not, you can add our Professional Ad Production service during checkout and we'll create one for you.

Once payment is received, our team reviews your campaign details, matches suitable podcasts, and begins scheduling placements. Most campaigns begin launching within a few business days.

Absolutely. During campaign setup you can choose your preferred podcast category, target country, and campaign objective. We use these to find the best matching shows for your brand.

You'll receive reporting showing your delivered impressions, podcast placements, and campaign progress so you always know how your campaign is performing.

Your Next Customer Isn't Scrolling. They're Listening.

Stop paying for people to scroll past you.

SaaS Company

The old way is crowded. The new way is listened to.

Crowded social feeds

Actual audio attention

Stronger brand recall

Choose Your Podcast Ad Campaign

Launch

Growth

Scale

Launch Podcast Ads Without Figuring It All Out Yourself.

Tell Us About Your Campaign

We'll Produce Your Ad

We Match Relevant Podcasts

Launch & Measure

Don't Have A Podcast Ad Yet?

Built By Someone Who Has Spent A Decade In Podcasting.

Questions? We’ve got answers.

The old way is crowded.
The new way is listened to.