Lucid Always On for Business

Podcast advertising.
Made simple.

Your business. In the podcasts they love.

We create your audio ad, find relevant shows, and manage your campaign. Choose a fixed monthly package.

Choose your package Find your audience

Choose your package. Choose your monthly ad-listen allocation in onboarding.

Audio production included. Matched podcast placements.

A preview of your business ad playing inside a podcast
A quick introduction

Meet Lucid. Press play.

Why podcast advertising

You advertise on Meta.
Meta advertises in podcasts.

Why add podcasts to your advertising mix? Reach people through the topics they care about, with the space to make your message matter.

Meta’s estimated podcast ad spend: $3.9 million in July 2026. Source: Magellan AI

The podcast helps do the targeting.

What people choose to listen to says something about their interests. Lucid matches your business with shows whose topics and audiences fit your offer.

Room to explain your idea.

Give your offer a voice. A 30-second audio ad gives you room to explain what you do, why it matters, and what the listener should do next.

Part of their listening.

Your message plays within a show they chose to hear. It reaches them in a listening context, away from the stream of posts in a social feed.

Podcast advertising.
Built around your budget.

Choose your budget, see your estimated ad listens, and let Lucid handle audio production and placement.

Choose your budget

How Lucid finds your audience

Your business.
The right podcasts.

Lucid studies your business and what podcasts actually discuss. We rank eligible shows by audience, topic, and commercial fit before your ad runs.

Website & offer
1
To understand your business.
Recent episodes
8
Analyzed per eligible podcast.
Matching criteria
6
To assess customer overlap.

The matching process

Illustrative example
Start with your business

Leadership tools for growing teams.

A website and offer profile help identify the people most likely to find the business relevant.

Then look for the overlap
Ideal customer
Who should hear it.
Problem & offer
Why they need it.
Topics
What they follow.
Geography
Where they are.
Buyer intent
What may prompt action.
Context & trust
Where the message fits.

Relevant podcasts rise to the top.

Listen to this section

How we find your audience.

From audience fit to podcast placement

See what a match looks like.

Illustrative matches for the leadership-tools example.

01 · Strongest fit

94/100

UnCeiling You

Careers and professional growth

A relevant setting for a message about leadership, performance, and career growth.

Potential customer overlap

Mid-career professionals, managers, coaches, and people-development leaders.

Match breakdown
Customer
96
Topics
94
Intent
91
02 · High fit

85/100

The Product Experience

Product leadership and teams

A natural context for tools that help decision-makers build teams and improve performance.

Potential customer overlap

Product leaders, founders, operators, and people making workplace decisions.

Match breakdown
Customer
88
Topics
84
Intent
83
03 · Complementary fit

78/100

Unleashed Media

Media, people and ideas

An interview-led setting for reaching professionally curious people exploring new ideas.

Potential customer overlap

Growth-minded listeners who value thoughtful interviews and practical ideas.

Match breakdown
Customer
78
Topics
74
Intent
81

Example scores illustrate relative fit for this business. They are not conversion predictions. Actual placements depend on your brief and available inventory; specific shows are not guaranteed.

Your budget. The right audience.

Choose a monthly package that works for your business and see your included ad-listen allocation.

Choose your package

Audio advertising. Made for your business.

One clear message.
Made to be heard.

Hear three ways to bring a business message to life. Your script, voice, and finished audio production are included with Lucid.

Unofficial concept ad

Financial technology

Stripe

A calm, intelligent spot about turning an idea into a business built to grow.

Calm · Intelligent · Assured

Unofficial concept ad

Sport and performance

Nike

An intimate, motivational spot about the unseen moments that create progress.

Focused · Intimate · Motivational

Unofficial concept ad

Commerce platform

Shopify

An optimistic, energetic spot about giving a business idea somewhere to grow.

Optimistic · Energetic · Ambitious

Independent concept ads created by Lucid for demonstration. Lucid is not affiliated with, commissioned by, or endorsed by Stripe, Nike, or Shopify. Brand names and marks belong to their respective owners.

Why podcast audiences are valuable

People choose their podcasts and return to familiar creators. Hear why that context matters for a relevant business message.

Your audio ad is included

Your business. Your voice.

We shape your message into a professionally produced ad. You approve it before it runs.

Choose your package

Your campaign. Your control.

Follow your campaign.
Stay in control.

See your delivered ad listens, tracked clicks, and podcast placements. Manage your monthly subscription and future renewals from your dashboard.

Delivery you can follow.

See validated ad listens and progress against your monthly allocation.

Response you can measure.

Track show-note link clicks and click-through rate alongside delivery.

Control that stays with you.

Manage future monthly renewals from your dashboard. Already-paid delivery remains available, and your reporting stays accessible.

Lucid campaign report

Your month at a glance.

Illustrative data
Business campaignAlways On for Business
Live
View placements Manage subscription

Subscription controls. Manage future monthly renewals from your dashboard. Already-paid delivery and your reporting remain available.

Allocated campaign ad listens
30,000
Across two paid monthly cycles
Delivered ad listens
25,000
Validated delivery so far
Tracked clicks
925
From show-note links
Click-through rate
3.7%
Clicks ÷ delivered ad listens

Delivery progress

Your campaign, moving forward.

Delivery updates as eligible ad listens are validated.

25,000 of 30,000 allocated83.3%
  1. Brief received
  2. Ad approved
  3. Delivering
  4. Final report

Response over time

Follow the clicks.

Cumulative tracked show-note clicks.

See what each podcast contributed.

Placement performance

Swipe to compare placements

Illustrative placement results. Click-through rate is tracked clicks divided by delivered ad listens.
Podcast placementAd listensClicksCTR
UnCeiling YouPlacement 01
9,6354694.9%
The Product ExperiencePlacement 02
8,2032803.4%
Unleashed MediaPlacement 03
7,1621762.5%
Campaign total25,0009253.7%

Illustrative dashboard. Campaign controls are shown as a preview; this is not a live campaign or performance forecast. Your ad-listen allocation depends on the monthly package you choose in onboarding. Clicks and business outcomes vary. Use your website analytics, forms, or checkout to measure leads and sales.

Listen to this section

How campaign reporting works.

You decide what happens next

Your budget. Your campaign.
You’re in control.

Choose a fixed monthly package. Your subscription renews monthly until you cancel future renewals. Already-paid delivery remains available, and unfinished delivery carries forward.

Choose your package
Lucid Podcast Advertising · Monthly packages

Choose your monthly package.

Choose a fixed monthly package. Audio production, relevant podcast placements and reporting are included.

Monthly plans renew until you cancel future renewals. Ad listens measure delivery of your advertisement, not guaranteed unique listeners, new followers, website visits or sales.

Compare plans, billing and what’s included ↗

Before you get started

Good questions.
Clear answers.

The details on your budget, your audio ad, and how your campaign works.

Choose your package.

Audio production included.

Fixed monthly packages from $97.

Still have a question?

Ask Lucid
How do I choose my package?

Choose a monthly package during onboarding: 4,000 ad listens for $97 USD, 8,000 for $175 USD, or 15,000 for $300 USD, billed upfront each month. Audio production is included with every package. Compare pricing and billing.

What counts as a delivered ad listen?

Lucid reports eligible, validated listens to your audio ad inside podcasts. Ad listens may include repeat listeners; they are not a count of unique people. Clicks, leads, and sales depend on your offer, message, call to action, and audience fit, and are not guaranteed.

Which podcasts will carry my ad?

Tell Lucid about your business and ideal customer. We assess audience, topic, and commercial fit to select suitable placements from available podcast inventory. Specific named shows are not guaranteed. Completed placements appear in your campaign report.

Do I need to make my own audio ad?

No. Your script, voice, and finished audio production are included. You review and approve the 30-second ad before it runs. If you already have suitable audio, you can provide it instead.

How soon will my campaign run?

Lucid aims to launch your campaign within 48 hours, subject to prompt ad approval and suitable podcast inventory. Delivery is spread across scheduled flights, and unfinished paid delivery carries forward.

Is Always On right for my business?

Always On works best for businesses with a clear offer, a defined customer, and a simple next step, such as visiting a website, using a promo code, or searching for the brand.

How does cancellation work?

Monthly subscriptions are billed upfront and renew until you cancel future renewals from your dashboard. Already-paid delivery remains available, and unfinished delivery carries forward.

Ready when you are.

Start with a budget that works for your business.

Choose your package
Reuben Bester, founder of Lucid

Meet the founder

Nearly a decade.
Inside podcasting.

Before founding Lucid, I spent nearly a decade at We Edit Podcasts, working in audio editing, operations management and sales leadership.

I built Lucid to make podcast advertising simpler for businesses, with audio production, relevant podcast placements and delivery handled for you.

Reuben BesterFounder, Lucid

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