Presence
A consistent first introduction.
$189once
5,000 ad impressionsin one campaign
- A produced book ad
- Relevant podcast placements
- Show-note links where supported
- Placements and delivery in Studio
Podcast advertising for authors
Your next reader
is already
listening.
Introduce your book inside podcasts your readers already love. We create the audio ad, find relevant audiences and manage your campaign.
No podcast of your own needed. No guest appearances to arrange.
A story worth discoveringYour
next
chapter.
next
chapter.
A new discovery.
In the right company.Your book. Relevant podcasts.
In the right company.Your book. Relevant podcasts.
Audio-ad production includedYou approve the ad before launchOne campaign or ongoing promotion
Start with the reader
Your genre is
the beginning.
Your reader is the point.
A book about changing careers might belong in a conversation about reinvention. A memoir might connect through shared life experience.
We look at your book, its themes and the people you want to reach. Then we assess topic and audience overlap across available podcasts.
Placement options depend on your subject, intended audience and available inventory. Lucid reviews the fit before activating your campaign.
Finding the connection
01
Your book
The story, ideas or expertise you want to share.
02
The people it’s for
The interests, experiences and questions that bring readers to your book.
03
The podcasts they choose
Relevant conversations where your introduction makes sense.
We match the audience, not just a category.
From your brief to their next listen
You wrote the book.
We make the introduction.
No podcast tour to coordinate. No need to produce an ad yourself. A clear process, handled by Lucid.
01
Tell us about the book
Choose a package, share your book and describe your ideal reader. Add the page you want interested listeners to visit.
02
Approve your audio ad
We write and produce your promo, including voiceover, music and mix. You review it before launch, or supply your own finished audio.
03
Meet relevant audiences
We manage the podcast placements and agreed ad delivery. Follow your campaign and placements in Lucid Studio.
Your book. One clear destination.
One link.
Every way to read.
From the podcast’s show notes to a dedicated page for your book. Your cover, your title and the places you want readers to go.
Amazon, Kindle, Audible, your own website or another retailer. Bring your preferred destinations together so interested listeners can choose where to buy, read or listen.
- 01Hear your ad
Your book is introduced inside a relevant podcast.
- 02Open the show-note link
One link leads to your dedicated book page.
- 03Choose where to read or listen
The reader picks from the destinations you provide.
Your links, your choice. Show-note links are included where the placement supports them.
lucid booksEXAMPLE BOOK PAGE
A STORY WORTH DISCOVERINGYour
next
chapter.YOUR AUTHOR NAME
next
chapter.YOUR AUTHOR NAME
Your next chapter.
Find your next read.
Choose where you’d like to start.
Find the book
Read the ebook
Listen to the audiobookAuthor websiteDiscover more from the author
Illustrative preview. Display the destinations you choose.
A launch. A backlist. A new audience.
A campaign for
your next chapter.
Choose a once-off run for a focused introduction, or save 20% with an ongoing monthly subscription. The same creative and managed placements are included.
One book campaign. One upfront payment. No automatic renewal.
Momentum
More room to find your people.
$499once
15,000 ad impressionsin one campaign
- A produced book ad
- Relevant podcast placements
- Show-note links where supported
- Placements and delivery in Studio
Reach
Make your next chapter heard.
$879once
30,000 ad impressionsin one campaign
- A produced book ad
- Relevant podcast placements
- Show-note links where supported
- Placements and delivery in Studio
Prices in USD, paid once upfront. No automatic renewal. Unfinished paid delivery carries forward. Ad impressions measure recorded ad delivery and may include repeat listeners. They are not book sales, unique readers or guaranteed purchases.
A real person behind the campaign
Ten years in podcasting.
A thoughtful introduction.
Lucid is founded and led by Reuben Bester, with 10 years of experience in podcast production, operations and sales.
We built Lucid around a simple idea: meet people where they are already listening, with a message relevant to them.
Reuben Bester Founder, LucidBefore your next chapter
A few good questions.
Do I need my own podcast?
No. You are advertising your book inside other podcasts. The book-specific setup asks about your title, ideal reader and campaign, with no RSS feed or hosting subscription required.
Is this a podcast interview or a host-read endorsement?
These packages place a produced audio ad inside relevant podcasts. They are not guest interviews, reviews or endorsements by the podcast host. Bespoke host-read sponsorships are a separate, individually agreed service.
Can I run one campaign without subscribing?
Yes. Once-off is selected by default. You pay once for the displayed ad-impression allocation, with no automatic renewal. You can choose a monthly subscription for ongoing promotion and save 20% compared with the equivalent once-off package.
What do I need to provide?
Your book title, author name, genre or subject, short description, intended reader and a working book page link. You can add a publication date and specific ad message. Lucid can create the promo, or you can supply your own MP3 or WAV.
Can I promote fiction, nonfiction or an audiobook?
Tell us about the book, its themes and the audience you want to reach. Fiction, nonfiction and audiobooks can be considered. Placement suitability depends on content, audience fit and available inventory.
Will this guarantee book sales?
No. Your package buys recorded ad delivery. It does not guarantee sales, unique readers or return on investment. Some people may hear the ad more than once.
What happens after I pay?
Your campaign enters Lucid’s intake queue. We review the brief, prepare or check the audio, and arrange suitable placements. Delivery begins after payment verification, ad approval and campaign activation. You can follow placements and delivery in Studio.
Give your book
a new introduction.
Your next reader could be listening to their favourite podcast right now.