A route to discovery
54%One show leads to another.
Of listeners in Spotify’s survey said they find new podcasts by hearing about them on a show they already listen to.
Spotify Fan Study · 2023Podcast advertising, handled.
Your next audience
is already listening.
We create your promo and place it in relevant podcasts.
Introduce your show or book to people who already care about your subject.
You approve the promo. We handle the campaign.
Podcasts we’ve worked with, past and present.
UnCeiling You
Rooted & Real
Women in the Middle
GEB America
Maine ResponderWhy podcast audiences?
An audience worth
being heard by.
People choose podcasts around subjects they care about. Advertising inside a relevant show gives your message a place in that listening habit, with room to be discovered, remembered and acted on.
A message that stays
71%Brands people remember.
Average aided brand recall for podcast advertising in Nielsen’s benchmark data.
Nielsen Brand Lift Report · 2023A reason to respond
88%Introductions can inspire action.
Of US podcast listeners surveyed said they had taken action because of a podcast ad.
Acast / Edison Research · 2024That is the thinking behind Lucid. We find relevant podcast audiences, create your promo and manage the introduction.
How Lucid worksIndustry research from separate studies, not Lucid campaign results. These figures are not per-ad conversion rates or guarantees of new listeners or sales.
About the research
Discovery: Spotify’s 2023 Fan Study surveyed 1,400 Spotify Premium subscribers in the US, UK, Canada and Australia who had listened to a podcast in the previous month. Respondents could use multiple discovery methods; this is not the share of all podcast discoveries or a measure of paid ads alone.
Recall: Nielsen’s 2023 article reports 71% aided recall using its podcast brand impact norms database, Q4 2022. Aided recall measures recognition with prompting, rather than unaided recall.
Action: Acast’s Podcast Pulse 2024 was conducted by Edison Research among 1,031 US respondents aged 13+, with results reported for podcast listeners. The 88% describes respondents who reported taking action because of a podcast ad, across their listening experience. It does not mean 88% acted after any one ad, or purchased.
Digital word of mouth
You tell us about it.
We take it from there.
One simple service, from your first brief to your campaign dashboard.
- 01
Tell us what you’re promoting.
Choose a package and share your podcast or book, your audience and your goal.
- 02
We create.
You approve.Script, voiceover, music and a finished mix are included. Review your promo before it runs.
- 03
We place it.
You follow along.We select relevant podcasts, manage placements and add show-note links where supported. Follow delivery in Studio.
The audience comes first. We assess topics, recent episode information and editorial fit when choosing placements.
One offer. Your next introduction.
What do you want
people to discover?
Monthly campaigns from $150, including 5,000 ad impressions on Presence. Production and campaign management included.
More people.
Meeting your show.
Your promo inside relevant podcasts, with a listening page that helps people find your show on their preferred platform.
Explore podcast packagesYour book.
In the right ears.
Introduce your book to relevant podcast audiences, with a dedicated page linking to your chosen retailers and reading platforms.
Explore book packagesPrices in USD. Monthly subscriptions renew until cancelled. Once-off campaigns are also available. Ad impressions measure recorded ad delivery and can include repeat listeners; new followers or sales are not guaranteed.
A real person behind your campaign
Built from a decade
in podcasting.
Lucid was founded by Reuben Bester after ten years in podcast production, operations and sales. The idea is simple: introduce your work to relevant audiences inside the podcasts they already choose to hear.
Reuben BesterFounder, Lucid
See how Lucid works